HouseBloom App

Case Study

  • Product

    I have designed this product to allow users to easily order one-time occasion flowers or monthly flowers without having to drive in busy traffic to an in-person flower shop.

  • The Problem

    It is inconvenient to drive to an in-person flower shop to buy bouquets and unenjoyable to use floral apps that have too many options and poor branding.

  • Goal

    Create an simplistic and attractive app that allows users to easily buy monthly or occasion bouquets with clear navigation cues.

  • Project Duration

    January 2023 - April 2023

  • My Role

    Lead UX Designer, Researcher

  • Responsibilities

    User research, wireframing, prototyping

Preliminary User Research

Before starting the design process, I wanted to understand what kind of experience the user wanted to have while using a floral app and what their frustrations are with current apps. I found three main pain-points.

Based on the initial research, I created personas and their problem statement

Delaney is a successful influencer who needs a monthly flower delivery subscription where she can customize her preferences because she’s frustrated by having to reorder every month.

Don is a hardworking family man who meeds an easy way to place an order for flower deliveries because he doesn’t have time to go in-person to a flower shop.

Starting the Design

Check it out here

Usability Research

Round 1 Themes

Round 2 Themes

Mockups

Added buttons to move user through to next step

Darker green for higher contrast

Updated subscription icon

Modern & simplified cart icon

Icon colors consistent throughout

Fixed menu while scrolling

Check it out here

  • Impact

    The app allows people of all demographics to easily order flowers and customize their experience. Both subscriptions and one-time occasion bouquets can be seamlessly ordered.

  • What I Learned

    During this project, I learned to conceptualize how a user moves through an app and how to accommodate people of all different abilities, preferences, ages, and needs.

    This was my first project navigating Figma and Adobe XD. I learned how to make buttons interactive, how to create connections between features, and the industry-standard spacing for mobile UX design.

  • Next Steps

    If I were to make further edits, I would make the app more interactive by adding a calendar scheduler and adding more product choices.