Mike Salemi
Title:
Designer
Year:
2019
Ebooks, photo editing, and social media posts
Kettlebell Ebook
My client and I worked together to design an instructional ebook, where I was responsible for designing the front page, formatting each page with Mike's written instructions and editing his photos to demonstrate various exercises.
Through this project, I learned how to format long text, photos, and empty space in a way that was easy to read and instructional, while also staying true to Mike's brand.
Social Media
I created social media posts for each kettlebell exercise with multiple slides that consistently show movement and detailed but minimal text.
I created another set of instructional social media posts to describe a different exercise. To make it distinguishable from the ebook promotion, I used a darker and more intense branding. I drew inspiration from current sports design trends to make it modern and engaging for my followers.