Neighborhood Farmer App

Case Study

  • Product

    The Neighborhood Farmer app aims to connect users with regenerative farms and Community Support Agriculture in their location.

  • The Problem

    Users experienced difficulties finding local CSAs/farms from online searches. The existing resources didn’t compile all the farms and CSAs in their location.

  • Goal

    Create an app that users can easily locate CSAs and farms near them by compiling the farm’s info all in one place.

  • Project Duration

    October 2023

  • My Role

    Lead UX Designer, Researcher

  • Responsibilities

    User research, wireframing, prototyping

Preliminary User Research

Before starting the design process, I wanted to understand what kind of experience the user wanted to have while exploring a website and what their frustrations are with current sites. I found three main pain-points.

Based on the initial research, I created personas and their problem statement

Lex is a busy bartender in NYC with food allergies who needs to find CSAs in their area because they are frustrated with the quality of food in supermarkets.

Clifford is a retired veterinarian who needs an easy way to get produce and meat delivered because he wants to limit the amount of times he and his wife go to the grocery store.

Before sketching wireframes, I put together a sitemap to get a sense of how many pages and secondary categories I would need to fit the users’ needs.

Starting the Design

Check it out here

Usability Research

Round 1 Themes

In round 1 and 2 of the user research study, 5 people of different ages, gender and abilities were interviewed. This was an unmoderated study of 30-60 minutes

Round 2 Themes

I organized the themes of user feedback in this affinity map.

Mockups

Interactive map

Larger fonts

Larger selection choices

Descriptive headers

Selection icons

Labeled & identifiable icons

Check it out here

  • Impact

    Through this app, users are able to find local Community Supported Agriculture and regenerative farms which promotes not only small business, but decreasing mass farming and non-organic produce.

  • What I Learned

    Creating this app taught me the importance of iconography and how to develop a user flow that is not purchased-based, but connection-based. I adjusted the flow to meet the user goal.

    I also learned some of the ways apps are traditionally laid out when a location or map is the primary focus. This project gave me the opportunity to create a ‘swipe’ function in Figma which I hadn’t done before and I became more comfortable working with components in Figma compared to the first project.

  • Next Steps

    If I were to make further edits, I would continue the design process for the tablet and desktop size.