Social Media

What: Social media ads designed for Instagram stories & posts, Facebook, and Twitter (X) Promoted upcoming home game, Playoff games, Kids Club, and sponsor events.

Mission: Not just update fans on team news, upcoming games, and events - but catch their attention (within 7 seconds) and of course, make the players look badass within the brand and season look & feel guidelines.

Takeaways: I learned how to create dynamic, on-brand graphics that are consistent and easily repeatable from game to game. Due to the tight deadlines, I challenged myself to come up with a system that would maintain the quality of the work, allow me to quickly switch between different looks and feels, and enable me to work on multiple sets simultaneously.